An unchanged sticker price doesn’t mean a product actually costs the same as it did the last time you were at the store. Consumers are noticing a rise in shrinkflation, which the U.S. Government Accountability Office (GAO) defines as when the quantity of a product decreases without an equal drop in price. For a recent report, requested by the U.S. Senate, the GAO examined 2019-2024 data from…
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